Every organization has a corporate culture that conveys messages to employees and customers alike.

For employees, it tells them what to expect of their employer and what their employer expects of them (the “real” rules versus the written rules). It tells personnel what is safe and what is not. It tells customers whether the company focuses on meeting and satisfying their needs.

A corporate culture is not created by carefully crafted images. It is a set of principles that guide how the organization operates. It is shaped by word, how problems are addressed, and through symbolic words and actions.

Words are a medium of communication, but what is said, how it’s said, the tone of voice, body posture, and facial expression all convey a summary message. They make the words credible or an object of distrust.

Given his extensive management experience and training as a behavioral scientist, John F. Macek is experienced in assessing and shaping corporate culture. Macek helps organizations assess their culture, determine what they wish to achieve, and advises organizations about cost-effective measures for achieving their objectives.

Shaping and living a positive corporate culture has a profound impact on personnel, productivity, and the level of innovation and new thinking that becomes available to the organization. Customer satisfaction is increased as is the bottom line.

Macek has the listening skills, problem identification skills, and experience base to give companies solid guidance in this area.